Attention small businesses in Dubai: The Roads and Transport Authority (RTA) has introduced a groundbreaking initiative allowing school bus operators to display advertisements on their vehicles. This move opens up a fresh avenue for generating revenue and engaging with the community. School buses will now serve as mobile billboards, providing an innovative platform for bus advertising.
For businesses looking to advertise on buses in Dubai, this is a golden opportunity. Bus ads are a proven method for reaching broad audiences. Now with school buses, the exposure potential in communities during peak times is endless.
The initiative mandates that advertisements must promote suitable content for students, encouraging positive principles and behaviours. Approval from Dubai Municipality is required – we can navigate this for you. Which will ensure all bus ads meet the highest standards. Ads can be placed inside and outside the buses, but they must not obstruct safety features like emergency exits or the driver’s view.
Implementing on-board advertising screens will ensure the content is displayed in a manner that is both engaging and safe. The screens are positioned behind the driver to avoid any distractions, but for students, the more engaging your ad the better!
An Attractive Option for SMEs and Family-Focused Brands
This is a fantastic entrance point for SMEs and start-ups. As limited budgets mean you may not have the budget for large-scale billboard campaigns or other OOH options but need fast exposure for launches, events, or store openings. But it’s also a great initiative on the whole for businesses across Dubai.
School bus advertising marks a significant step forward for Dubai. It offers a blend of bus advertising and community engagement. An attractive option for businesses in Travel, Food and Beverage, and various other brands focused on family and entertainment. We are excited about this development as it’s another low-cost entry point for brands looking to advertise outdoors.
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