Category: Industry News
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Unlocking the Power of First-Party Data: A Guide for Brands
In the current data-driven marketing environment, first-party data has risen as a crucial source for brands to develop successful digital campaigns. By analysing data collected directly from customers, such as website visits, email subscriptions, social media interactions, and feedback, brands can gain valuable insights into customer behaviour. This is what we call first-party data. Unlike…
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Microsoft Recall: Is This A Black Mirror Episode?
Technology is continuing to redefine the boundaries of possibility. This week the tech giant unveiled its latest breakthrough: Microsoft Recall, an AI-driven feature to transform digital assistance. This development seems like something very distopian, causing the tech community to frenzy. What does ”Recall” mean for users? Microsoft Recall is a significant leap forward in AI,…
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Innovative Taxi Advertising Trends Emerging in Dubai
When it comes to outdoor advertising, there are very few offering the mobility and flexibility of taxi ads. Transforming Dubai’s fleet of cabs into moving billboards means brands can bring their message directly to their target audiences – convenient. As innovative technologies emerge, taxi advertising is evolving to create something memorable and it’s starting right…
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A Golden Opportunity for Bus Advertising in Dubai.
Attention small businesses in Dubai: The Roads and Transport Authority (RTA) has introduced a groundbreaking initiative allowing school bus operators to display advertisements on their vehicles. This move opens up a fresh avenue for generating revenue and engaging with the community. School buses will now serve as mobile billboards, providing an innovative platform for bus…
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Netflix, Apple TV, and Peacock are bundling up.
Following a bold move by Warner Bros.,Discovery, and Walt Disney last week, Comcast has followed their lead with their announcement of a heavily subsidised subscription of Netflix, Apple TV, and Peacock. While we don’t know the exact price yet, “Stream Saver” will be “vastly reduced to anything in the market today,” says Comcast CEO Brian…
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Programmatic Ads are Advancing with Google’s New AI Tools
For advertisers looking to maximise the impact of their video ad campaigns, Google’s latest AI-powered enhancements to its DV360 platform will do just that. The recent Newfronts 2024 event unveiled some innovations that promise to make the process of buying programmatic ads more efficient than ever before. AI Streamlines Audience Targeting and Custom Bidding The…
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The End of an Era – Google to Phase Out Third-Party Cookies
The online advertising industry is undergoing a major shift, as Google plans to phase out third-party cookie support, in its Chrome browser. Although it was delayed again recently to 2025, ad tech companies have more than enough time to adapt and test privacy – alternatives. What Are (Online) Cookies? Third-party cookies allow domains to track…