Category: Strategies
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Unlocking the Power of First-Party Data: A Guide for Brands
In the current data-driven marketing environment, first-party data has risen as a crucial source for brands to develop successful digital campaigns. By analysing data collected directly from customers, such as website visits, email subscriptions, social media interactions, and feedback, brands can gain valuable insights into customer behaviour. This is what we call first-party data. Unlike…
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Targeted Advertising 101 – No your phone is NOT listening to you.
Have you ever mentioned something in conversation, only to be bombarded with ads for it later? It can feel suspicious, like your phone is listening to your every word. But targeted advertising is far more sophisticated (and less creepy) than that. Why This Theory Falls Flat So, How Does Targeted Advertising Work? Here’s the truth:…
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Don’t Let the UAE Summer Slow Down Your Digital Advertising
As the scorching summer months approach, the UAE is set to witness a migration of expats and tourists. Many opt to escape the heat by heading to their home countries or cooler destinations. While traditional advertising methods suffer during the summer months due to lower foot traffic and fewer eyes on billboards, digital advertising takes…
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Location, Location, Location: Dubai Buses Reach Your Audience
When it comes to effective marketing and advertising, the mantra “location, location, location” rings true. Reaching your target audience can be challenging with many audiences spread across the city. Dubai buses and the extensive route network means businesses can strategically position their advertising efforts to maximise visibility and impact. Targeting Specific Audiences One of the…
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Digital and Mobile Integration with Taxi Advertising
Successful marketing campaigns demand a seamless integration across multiple touchpoints. Taxi advertising, presents an opportunity to amplify your message by leveraging digital and mobile technologies – creating an immersive experience with your audience. By staying ahead of the curve, you can enhance your taxi advertising campaigns through digital and mobile integration. Unleashing the Power of…
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Create A Successful Taxi Advertising Campaign
Taxi Advertising campaigns can be the difference between getting your name out on the road and global domination. It’s easy to wrap a taxi but to ensure you get the benefits of Taxi ads, ROI, and truly stand out it takes a strategic approach to make a successful taxi advertising campaign that goes global. So,…
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Why You Need to Advertise on Dubai Buses.
In the business world, we’re always looking for effective ways to get our brand message in front of consumers. Analysing demographics, foot traffic patterns, viewability and more, to ensure our campaigns have maximum impact. There’s an advertising channel however, that’s frequently overlooked. Bus Advertising. The buses constantly circulating your city are a missed opportunity for…
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Going Global? Bus Ads Will Build an International Brand.
Building a brand with a global presence today, starts with effective local strategies. One often-overlooked method is bus advertising. Bus ads can be a powerful tool for brands aiming to make a significant impact both locally and internationally. Bus advertising can play a crucial role in achieving this and here’s why. Establishing Trust and Familiarity…
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6 Keys to Creating a High-Converting Landing Page
Your landing page is the first impression for driving conversions from your marketing campaigns. An optimised landing page can mean the difference between a bounce and a conversion. If you follow these 6 essentials you’ll create a landing page that not only keeps visitors engaged but drives them to take action: Write a Standout Headline …
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Digital Media Buying Strategies to Maximise Your Ad Spend
If you want your digital advertising to be effective, it requires more of a strategic approach when media buying. With so many available channels and platforms, it’s crucial to understand them, not feel overwhelmed, or target them all and not see results. Here are some key digital media buying strategies to consider: Programmatic AdvertisingProgrammatic buying…