Category: Uncategorized
-
Short-Term or Long-Haul Bus Advertising Campaign? Mapping Out Your Bus Ad
Buses offer a unique and impactful advertising opportunity. Whether you’re considering a short-term campaign or a long-haul strategy, bus advertising can drive your message to a wide and diverse audience. But which approach is right for your brand? Let’s explore the benefits of each to help you map out the most effective bus ad campaign.…
-
New in DOOH: Audience-Focused Media Planning
Digital Out of Home (DOOH) landscape in Dubai is constantly evolving. The traditional way of advertising on billboards – minimum of one-week cycles, often for long-term clients in real estate and telecom sectors— is starting to fade as the future of DOOH lies in the flexibility and precision of targeting the right audience at the…