If you want your digital advertising to be effective, it requires more of a strategic approach when media buying. With so many available channels and platforms, it’s crucial to understand them, not feel overwhelmed, or target them all and not see results.
Here are some key digital media buying strategies to consider:
Programmatic Advertising
Programmatic buying or Smart Online buying utilises artificial intelligence and real-time bidding. So you can automate the ad-buying process. This allows you to target a very specific audience segment across multiple platforms giving you better ad performance and cost efficiency.
Audience Targeting
First, define your ideal customer persona and use advanced tools to effectively reach them. Behavioural, demographic, psychographic, and location targeting will ensure your ads are served to the right people at the right time for higher ROI.
Omnichannel Presence
An omnichannel strategy coordinates your message and creative across all possible digital channels that your customers use – paid search, social media, video, display ads, and more. This creates a more cohesive brand experience.
Re-targeting
Many people visit a website without converting. Customers usually need to see a brand 7 times before purchasing. Retargeting ads encourage these warm leads and keep your brand at the top of their mind.
A/B Testing
We can’t stress the importance of continuously testing different components of your campaign. Ad copy, creative, placements, everything you can think of. Then, optimise your ad using data to achieve the best-performing versions over time.
Use these strategies in your integrated digital media campaign so that you can maximise your advertising spend, reach your most valuable audiences, and spend more time on the fun part.
Leave a Reply
You must be logged in to post a comment.