MAG Brand: MAG NY
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Short-Term or Long-Haul Bus Advertising Campaign? Mapping Out Your Bus Ad
Buses offer a unique and impactful advertising opportunity. Whether you’re considering a short-term campaign or a long-haul strategy, bus advertising can drive your message to a wide and diverse audience. But which approach is right for your brand? Let’s explore the benefits of each to help you map out the most effective bus ad campaign.…
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Unlocking the Power of First-Party Data: A Guide for Brands
In the current data-driven marketing environment, first-party data has risen as a crucial source for brands to develop successful digital campaigns. By analysing data collected directly from customers, such as website visits, email subscriptions, social media interactions, and feedback, brands can gain valuable insights into customer behaviour. This is what we call first-party data. Unlike…
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Targeted Advertising 101 – No your phone is NOT listening to you.
Have you ever mentioned something in conversation, only to be bombarded with ads for it later? It can feel suspicious, like your phone is listening to your every word. But targeted advertising is far more sophisticated (and less creepy) than that. Why This Theory Falls Flat So, How Does Targeted Advertising Work? Here’s the truth:…
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Digital and Mobile Integration with Taxi Advertising
Successful marketing campaigns demand a seamless integration across multiple touchpoints. Taxi advertising, presents an opportunity to amplify your message by leveraging digital and mobile technologies – creating an immersive experience with your audience. By staying ahead of the curve, you can enhance your taxi advertising campaigns through digital and mobile integration. Unleashing the Power of…
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The End of an Era – Google to Phase Out Third-Party Cookies
The online advertising industry is undergoing a major shift, as Google plans to phase out third-party cookie support, in its Chrome browser. Although it was delayed again recently to 2025, ad tech companies have more than enough time to adapt and test privacy – alternatives. What Are (Online) Cookies? Third-party cookies allow domains to track…