MAG Brand: UAE Digital Advertising
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Unlocking the Power of First-Party Data: A Guide for Brands
In the current data-driven marketing environment, first-party data has risen as a crucial source for brands to develop successful digital campaigns. By analysing data collected directly from customers, such as website visits, email subscriptions, social media interactions, and feedback, brands can gain valuable insights into customer behaviour. This is what we call first-party data. Unlike…
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Targeted Advertising 101 – No your phone is NOT listening to you.
Have you ever mentioned something in conversation, only to be bombarded with ads for it later? It can feel suspicious, like your phone is listening to your every word. But targeted advertising is far more sophisticated (and less creepy) than that. Why This Theory Falls Flat So, How Does Targeted Advertising Work? Here’s the truth:…
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Don’t Let the UAE Summer Slow Down Your Digital Advertising
As the scorching summer months approach, the UAE is set to witness a migration of expats and tourists. Many opt to escape the heat by heading to their home countries or cooler destinations. While traditional advertising methods suffer during the summer months due to lower foot traffic and fewer eyes on billboards, digital advertising takes…
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Microsoft Recall: Is This A Black Mirror Episode?
Technology is continuing to redefine the boundaries of possibility. This week the tech giant unveiled its latest breakthrough: Microsoft Recall, an AI-driven feature to transform digital assistance. This development seems like something very distopian, causing the tech community to frenzy. What does ”Recall” mean for users? Microsoft Recall is a significant leap forward in AI,…
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Netflix, Apple TV, and Peacock are bundling up.
Following a bold move by Warner Bros.,Discovery, and Walt Disney last week, Comcast has followed their lead with their announcement of a heavily subsidised subscription of Netflix, Apple TV, and Peacock. While we don’t know the exact price yet, “Stream Saver” will be “vastly reduced to anything in the market today,” says Comcast CEO Brian…
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6 Keys to Creating a High-Converting Landing Page
Your landing page is the first impression for driving conversions from your marketing campaigns. An optimised landing page can mean the difference between a bounce and a conversion. If you follow these 6 essentials you’ll create a landing page that not only keeps visitors engaged but drives them to take action: Write a Standout Headline …
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Programmatic Ads are Advancing with Google’s New AI Tools
For advertisers looking to maximise the impact of their video ad campaigns, Google’s latest AI-powered enhancements to its DV360 platform will do just that. The recent Newfronts 2024 event unveiled some innovations that promise to make the process of buying programmatic ads more efficient than ever before. AI Streamlines Audience Targeting and Custom Bidding The…
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Digital Media Buying Strategies to Maximise Your Ad Spend
If you want your digital advertising to be effective, it requires more of a strategic approach when media buying. With so many available channels and platforms, it’s crucial to understand them, not feel overwhelmed, or target them all and not see results. Here are some key digital media buying strategies to consider: Programmatic AdvertisingProgrammatic buying…
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The End of an Era – Google to Phase Out Third-Party Cookies
The online advertising industry is undergoing a major shift, as Google plans to phase out third-party cookie support, in its Chrome browser. Although it was delayed again recently to 2025, ad tech companies have more than enough time to adapt and test privacy – alternatives. What Are (Online) Cookies? Third-party cookies allow domains to track…