When it comes to outdoor advertising, there are very few offering the mobility and flexibility of taxi ads. Transforming Dubai’s fleet of cabs into moving billboards means brands can bring their message directly to their target audiences – convenient. As innovative technologies emerge, taxi advertising is evolving to create something memorable and it’s starting right here in Dubai.
The RTA has rolled out 4,500 screens in taxis across Dubai. These integrated screens let you serve interactive content like videos, games and augmented reality experiences, right in the backseat. Passengers can explore products, sign up for subscriptions, and even make purchases from advertisements on the in-cab screens.
Helicopter taxis also set to launch in Dubai in 2026. The RTA will set initial operations to begin next year and its air taxi service will provide swift and secure mobility, connecting various destinations across the Emirate in only 10 minutes. Dubai’s innovation opportunities are endless.
From measuring impressions and dwell times to tracking conversions driven by interactive taxi ads, brands have powerful new tools that can’t be found anywhere else in the world to quantify their returns and fine-tune their mobile-first strategies.
Dubai is truly an innovation hub for the future of Taxi Advertising. As the RTA and brands continue pushing the boundaries of interactive innovative taxi advertising experiences, this mobility channel will likely only grow more effective and impactful in the years ahead.
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