Author: admin
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Short-Term or Long-Haul Bus Advertising Campaign? Mapping Out Your Bus Ad
Buses offer a unique and impactful advertising opportunity. Whether you’re considering a short-term campaign or a long-haul strategy, bus advertising can drive your message to a wide and diverse audience. But which approach is right for your brand? Let’s explore the benefits of each to help you map out the most effective bus ad campaign.…
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Unlocking the Power of First-Party Data: A Guide for Brands
In the current data-driven marketing environment, first-party data has risen as a crucial source for brands to develop successful digital campaigns. By analysing data collected directly from customers, such as website visits, email subscriptions, social media interactions, and feedback, brands can gain valuable insights into customer behaviour. This is what we call first-party data. Unlike…
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Targeted Advertising 101 – No your phone is NOT listening to you.
Have you ever mentioned something in conversation, only to be bombarded with ads for it later? It can feel suspicious, like your phone is listening to your every word. But targeted advertising is far more sophisticated (and less creepy) than that. Why This Theory Falls Flat So, How Does Targeted Advertising Work? Here’s the truth:…
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Metro Advertising: The Cost-Effective Way to Advertise on the Move
When it comes to promoting your brand, product or service in Dubai, metro advertising needs to be at the top of your list. The metro is the backbone transit system for getting around Dubai used by 1.8 million passengers per day. By advertising where your audience is captive, you can stretch your marketing budget through…
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Don’t Let the UAE Summer Slow Down Your Digital Advertising
As the scorching summer months approach, the UAE is set to witness a migration of expats and tourists. Many opt to escape the heat by heading to their home countries or cooler destinations. While traditional advertising methods suffer during the summer months due to lower foot traffic and fewer eyes on billboards, digital advertising takes…
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Location, Location, Location: Dubai Buses Reach Your Audience
When it comes to effective marketing and advertising, the mantra “location, location, location” rings true. Reaching your target audience can be challenging with many audiences spread across the city. Dubai buses and the extensive route network means businesses can strategically position their advertising efforts to maximise visibility and impact. Targeting Specific Audiences One of the…
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Digital and Mobile Integration with Taxi Advertising
Successful marketing campaigns demand a seamless integration across multiple touchpoints. Taxi advertising, presents an opportunity to amplify your message by leveraging digital and mobile technologies – creating an immersive experience with your audience. By staying ahead of the curve, you can enhance your taxi advertising campaigns through digital and mobile integration. Unleashing the Power of…
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Create A Successful Taxi Advertising Campaign
Taxi Advertising campaigns can be the difference between getting your name out on the road and global domination. It’s easy to wrap a taxi but to ensure you get the benefits of Taxi ads, ROI, and truly stand out it takes a strategic approach to make a successful taxi advertising campaign that goes global. So,…