Category: Media Buying
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Unlocking the Power of First-Party Data: A Guide for Brands
In the current data-driven marketing environment, first-party data has risen as a crucial source for brands to develop successful digital campaigns. By analysing data collected directly from customers, such as website visits, email subscriptions, social media interactions, and feedback, brands can gain valuable insights into customer behaviour. This is what we call first-party data. Unlike…
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Digital Media Buying Strategies to Maximise Your Ad Spend
If you want your digital advertising to be effective, it requires more of a strategic approach when media buying. With so many available channels and platforms, it’s crucial to understand them, not feel overwhelmed, or target them all and not see results. Here are some key digital media buying strategies to consider: Programmatic AdvertisingProgrammatic buying…